Currently, I am the CREATIVE DIRECTOR at the German theater SCHAUSPIEL KÖLN, collaborating with KAY VOGES on the rebranding and upcoming marketing campaigns.

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Kay and I have been working closely together since 2019, including five years at VOLKSTHEATER Vienna, where we developed numerous disruptive video campaigns.

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But it all started very differently.
When I was young, I dreamed of becoming a musician – but never quite mastered an instrument well enough to pursue that path.

Instead, I picked up a camera and started supporting local bands I admired – with live visuals, music videos, promotional clips, and the occasional PR stunt to promote their upcoming releases.

I discovered a knack for guerrilla marketing — coming up with bold, creative ideas that made an impact even without a budget.

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My experience eventually opened doors to traditional advertising – including campaigns for Yamaha, McDonald’s, and T-Mobile. In parallel, I continued supporting political projects and NGOs I believe in.

That combination of commercial and political work led me, somewhat unexpectedly, to the following infamous project: DIE BIERPARTEI

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Together with MARCO POGO, whom I have supported artistically since the early days of his band TURBOBIER, we hijacked several political campaigns with videos, memes and PR-stunts, until we suddenly found ourselves holding actual political offices in Vienna (AUT).

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We were surprised ourselves by the impact – and it taught me just how powerful the right campaign can be at the right moment.