Currently, I am the CREATIVE DIRECTOR at SCHAUSPIEL KÖLN, collaborating with KAY VOGES on the rebranding of the theatre and upcoming marketing campaigns.

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We’ve been working closely together since 2019, including five years at VOLKSTHEATER Vienna, where we developed numerous disruptive video campaigns.

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When I was young I dreamed of becoming a musician, but I never quite mastered an instrument well enough to pursue that path.

Instead I picked up a camera and started supporting musicians and local bands I admired.

In doing so, I discovered a knack for guerrilla marketing — coming up with bold, creative ideas that made an impact even without any budget.

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My work on campaigns for musicians eventually opened the door to traditional advertising (Yamaha, McDonald’s, T-Mobile, etc.). Alongside I’ve consistently supported political projects I cared about.

What started as supporting smaller political parties and NGOs eventually turned into a very one-of-a-kind project:

DIE BIERPARTEI

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Together with MARCO POGO, whom I have supported artistically since the early days of his band TURBOBIER, we suddenly found ourselves holding actual political offices in Vienna (AUT).

The effect of ur campaigns had an impact that was staggering, even for us.

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If there's one thing I learned from that time, it's that the right campaign at the right time can truly make a difference.