creative direction
Since 2025, Max has been the Creative Director and the Artistic director of the video department at Schauspiel Köln, a German publicly funded repertory theatre working at the intersection of theatre, visual art, and media. he lead the rebranding and now focuses on the continued development of the SPL KLN brand under Kay Voges.
video art
from 2020 to 2025, he worked as Artistic Director of the Video Department and Video Artist in Residence at the Volkstheater Vienna, where he integrated multimedia into live productions, concerts and performances.
Working as a video artist, Hammel has collaborated with acclaimed figures like Paul McCarthy, Werner Herzog, Jonathan Meese, CALEXICO, Danger Dan, Lydia Haider and CLAUDIA BAUER.
He recIeved the award Video Artist of the Year from Theater Heute (2024) and the faust prize (2025) for his contribution in RCE.
Hammel has been a video art lecturer at TEmple university Tokyo, University of Applied Arts Vienna, University of Music and Performing Arts Graz and University of Art and Design Linz.
political engagement
Previously Hammel worked AS the creative director for the beer party in austria, contributing to various political campaigns. The party placed third in the 2022 Austrian presidential election and has been represented in Vienna’s district councils since the 2020 municipal elections.
In a subsequent role, he served as a district councillor for Vienna’s 15th district from 2020 to 2024, where he worked on closing post-pandemic vaccination gaps among children, introducing traffic calming measures on school routes, and advocating for a ban on the mixing of beer with lemonade, commonly known as “Radler”.
commercial work
From 2010 to 2020, Hammel was a director and cinematographer at the art group infamous.at, focusing on classic commercials for clients such as McDonald’s, T-Mobile and Aldi; music videos for artists such as Danger Dan, Turbobier and Aut of Orda; and narrative social media content for brands and institutions including Yamaha, The Beer Party, Volkstheater Vienna.
He collaborated with notable international agencies such as VICE , DENTSU and Jung von Matt, as well as investigative journalism organizations including CORRECTIV and DOSSIER, and broadcasters such as ZDF and ORF. Hammel filmed across diverse locations including Germany, portugal, France, Brazil, china and Japan.
His video work has been showcased at events such as the the Biennale de Lyon or the Diagonale in Graz. Also he has been nominated in 2017 and 2018 for the Young Lions Award in Cannes (France).
education
2016 Hammel earned a degree in Feature Film Screenwriting from ESEC Film School (Paris). Also he graduated from high school somewhere in 2009. Let’s not forget that.
IMPRESSUM
Max Hammel / Vienna (AUT)
contact: info@maxhammel.com
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