MAX HAMMEL | Creative Director & Video Artist

currently, I am the creative director at schauspiel köln, a contemporary theater at the intersection of performance, visual art and multimedia

as creative director, I led the theatre's complete rebranding in 2025

from the visual identity and website to signage, spatial design and the visitor experience, the project established a new look and feel across the entire organisation

A kitchen countertop with a pan of cooked rotini pasta, a magazine or book titled 'SPL KLN', three bottles of sparkling wine, a small black bowl, and a shadow of a plant near a sliding glass door.

Advertisement for the musical "42nd Street" by Stadt Köln with tickets available at echauschspiel.koeln

A package wrapped in clear plastic with shipping labels and multilingual text, resting on someone's lap wearing blue jeans with floral embroidery.

A woman with curly hair riding an escalator in an underground subway station or mall, illuminated by bright lights and surrounded by reflective surfaces.

Digital poster with colorful text and abstract background, detailing performances, premieres, and events related to the Cologne arts scene, including names, dates, and titles of shows and productions.

A table with multiple realistic wax or rubber heads of a man with gray hair and beard, some labeled with names, and one person is wearing sunglasses and a headband. The heads are arranged in rows on the table.

Wer braucht noch ein Weihnachtsgeschenk🔥SPL KLN MERCH ab sofort in unserem Webshop — Link in Bi.jpg

„Since the 2025|26 season, the Schauspiel Köln (SPL KLN) has quickly repositioned itself as one of the most exciting theaters in the German-speaking world. Voges and his team are bringing new impetus to the city — artistically, politically, and digitally. The theater sees itself not only as a stage, but as a place of social debate where art, journalism, and the public meet.“

— european theater convention